StoneHouse Publishing: Press Release (Long) – Author Craig Zuber of It’s Go Time!

Marine Entrepreneur employs do-or-die military tactics in business

Boise, ID – (Release Date: January 13, 2010) – Craig Zuber takes the discipline and accountability of the US Marine Corps into the business world with the publishing of his cutting-edge business guide, In the Trenches: Do Or Die Lessons From the Business Battlefield.

ARE YOU ONE OF THE 500,000 SOLDIERS THAT LEAVE THE MILITARY EACH YEAR
LOOKING TO START A NEW CAREER?
YOU ARE TOLD TO GET A JOB; WHY NOT CREATE YOUR OWN?

IN THE TRENCHES WAS WRITTEN FOR YOU.  THIS BOOK UNCOVERS
10 ENTREPRENEURIAL PRINCIPLES THAT YOU LEARNED IN THE MILITARY – AND HOW
TO DIRECTLY APPLY THEM TO BUSINESS OWNERSHIP.

“What would you do differently—right now!—if you knew you were doing it to stay alive?”  This is the underlying question that Zuber is asking.  In the Trenches reveals 10 military principles and teaches the reader how to apply them to life and business with this life-and-death urgency.

Introduction:
Reveille – It’s Go Time!
Raise Your Colors:
Nothing Happens Without the Close!
Platoon Sergeant:
Becoming a Leader Who Wins in the TRENCHES!
BBB-Beans, Bullets, and Band-Aids:
Your Business Battle Plan & Budget for Staying Alive!
Expert Marksmanship:
Hit the Target with Eyeball-Grabbing, Head-Turning Marketing!
5 x 5 Lima Charley:
Loud and Clear Communication!
S.O.P.—Standard Operating Procedure:
Quality Systems Save Your Bacon!
SORT-Special Operations & Response Teams:
Tenacious Negotiation!
Adapt and Overcome:
Think on Your Feet & Switch Tactics!
Combat Training:
Educate Yourself & Your Clients.  Your Future Depends on It!
Semper Fi:
Never, Ever, Ever Give Up!

Using success stories and his experiences in the US Marine Corps, Zuber takes on the intensity and the in-your-face attitude of a drill instructor as he teaches how to apply military experiences to become a successful business owner. In the Trenches will teach you how to sell more of your products or services every month, why you need a budget and a business plan and how to use them, the secrets of closing and negotiating, and how to adapt and overcome when ground conditions shift unexpectedly.  Zuber shows you how to end up raising your colors instead of stuffing a body bag.

“An outstanding one-stop book for the soldier getting out of the military and wanting to do something more than work for someone else!” comments Ken Hunt, Lieutenant Colonel (RET), US Army Special Forces

“This is not a book for the mild hearted! Read only if you want to SUCCEED!” comments Viliami Tuivai, Director of Football Operations: Boise State Football

“These down and dirty, no excuse sales principles can and should be applied to any business immediately!” comments Josh Wheeler, President of Gold’s Gym – Treasure Valley.

“In the Trenches’ is the definitive guide to entrepreneurial success. A must-have resource for the no-nonsense business leader.” Comments JT DeBolt, CEO, Shift of Momentum Enterprises – Former Navy Officer
“Wow!  Rarely does a book come along that just cuts right to the bone of what business owners need!” comments Riccardo Palagi, Former Marine

Written with the intention of inspiring veterans to become business owners, In the Trenches is a must-read for anyone that wants to win on the business battlefield.

This book is dedicated to the brave men and women of the United States armed forces who have served in the past, are currently serving, or will serve in the future, to protect and defend the greatest nation in the world.

It is thanks to their honor, courage, and commitment that we Americans enjoy the opportunity to pursue our dreams of business ownership.

In return, we can show our support and take action by preparing these soldiers for their next fight … on the business battlefield. These men and women are the next great wave of American Business Owners. With every book YOU purchase, we will give a book to a Soldier. One for One.

Make an impact on a soldier’s life and the future of America NOW!

Go to www.soldiersimpact.com to purchase an advanced copy of Craig Zuber’s In the Trenches: Do Or Die Lessons From the Business Battlefield.

About the Author

Craig Zuber is a former Marine, business coach, author, speaker, top producer in residential real estate. As president of Zuber Group, Inc., Zuber currently leads one of Idaho’s most successful real estate teams.  In addition, Zuber is a husband, father, and youth sports coach.